Remember last week when I wrote about AI platforms sending traffic to tourism operators? OpenAI just collapsed our timeline from eighteen months to today. ChatGPT users can now book directly through the chat interface. No redirect. No friction. Purchase confirmed. The game just changed completely From Discovery to Transaction: The Instant Checkout Revolution OpenAI’s announcement...Read More

Last week, while reviewing our Google Analytics, I noticed something that made me stop in my tracks: a growing stream of traffic from sources like ‘chat.openai.com’, ‘perplexity.ai’, and ‘claude.ai’. After coordinating 5,000 tours through London’s attractions, I thought I’d seen most shifts in visitor behaviour. This one’s different. The 15% You’re Missing Six months ago,...Read More