No generic group itineraries or following umbrellas through crowds. Our Blue Badge Guides create personalised experiences that match your pace, interests, and curiosity—from must-see landmarks to hidden London gems.
As well as our central London tours, we also run other tours in the UK. We cover most major cities and our local private tour guide can deliver the same high standards that you can expect from our London tours.
London has no shortage of people offering walking tours. The difference is what happens when you step inside somewhere like Westminster Abbey or the Tower of London.
All of our guides hold the Blue Badge, which is Britain’s highest professional tourist guiding qualification. It takes two years of intensive training and exams to earn, and it is the only qualification that permits external guides to lead tours inside London’s major attractions. That matters because most guides you will find online simply are not allowed through the door.
But qualifications alone do not make a great tour. What our guests notice most is the storytelling. As one recent visitor put it after a Tower of London tour: Marina “made the history come alive in a real and approachable way” for everyone in their group, from a teenager to a grandparent in his seventies. That is what a Blue Badge Guide actually gives you: not just knowledge, but the ability to make that knowledge stick.
On a group tour, you are on someone else’s schedule. You stop when they stop. You move on when they move on. If your children are tired, or you want five more minutes with the Crown Jewels, that is not an option.
A private tour is just your group and your guide. Nobody else. Your guide gives you their full attention, adjusts the pace to suit everyone, and follows whatever catches your interest. If you want to spend longer at Buckingham Palace and less time at the parks, that is exactly what happens. If one of your group uses a wheelchair or has mobility needs, the route adapts around them without anyone needing to ask twice.
It is the difference between being part of a crowd and actually having a conversation with someone who knows London inside out. If you are still weighing up whether a private guide is right for you, our guide to whether you should hire a private tour guide in London breaks it down in more detail.
Yes, and it is one of the things our guides do best. We regularly welcome families with children from age five through to teenagers, and the feedback we get most often is surprise at how engaged the kids stayed throughout.
Our guides do not deliver lectures. They tell stories. They ask questions. They find the details that make a six year old laugh and a fourteen year old pay attention. One family recently said their guide “adapted storytelling to make history fascinating rather than boring” and that their children “remained engaged throughout the entire tour.”
If you are worried about tired legs, we can build in breaks and adjust the pace. If your teenager thinks history is boring, we would love the chance to change their mind.
We recommend booking at least two to three weeks ahead, especially during peak season (May to September) or for weekend tours. This gives us enough time to match your group with the best guide for your interests and ensures your preferred date is available.
That said, we can often accommodate bookings with just a few days’ notice. If your plans are last minute, get in touch and we will do our best.
We offer free cancellation up to 48 hours before your tour. Cancellations within 48 hours are subject to the full tour fee, though we handle genuine emergencies (illness, severe weather, travel disruption) on a case by case basis. We know travel plans change, and we try to be as flexible as we can.
It depends on how much time you have and what interests you most. If you only have one day, our full day tours (like the Tower of London and Westminster Abbey Walking Tour) cover London’s most iconic landmarks in a single outing. If you would rather go deeper into one attraction, our focused tours at the Tower, Westminster Abbey, or the British Museum let you do exactly that.
Not sure? Browse our full range of London tours or contact us and we will help you pick the right fit based on your group, your dates, and your interests. We have guided thousands of visitors and we are happy to share what works best.
Absolutely. Our guides know London far beyond the tour route. Once you have booked, we can help with restaurant recommendations, advice on the best times to visit other attractions, and tips for getting around the city without wasting time. Many of our guests tell us the planning advice was almost as valuable as the tour itself.
We also publish a free London Travel Guide on our website, packed with insider tips on everything from rainy day ideas to the best viewpoints in the city.