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Happy guests in parliament sqaure

Ben Jacobs

Blue Badge Tour Guide

Ben's London Chronicle: Discovering Something New Every Single Time

Ben’s Top Tips for Getting the Most Out of London

  1. Get Into the Green: London has more green space than you might expect for a capital city — make sure you use it. A walk through St James’s Park is worth every minute.
  2. Look for the Unexpected: Some of the best moments in London aren’t planned. Keep your eyes open — you never know what you might stumble upon.
  3. See the City From Above: London looks completely different from a high vantage point. Ask your guide where the best spots are — it might surprise you.

From Tourism Insider to Licensed London Guide

Ben didn’t arrive at guiding overnight. Having already spent years working within the tourism industry, he crossed paths with Blue Badge Guides regularly — and it was those encounters that convinced him to make the move himself. Qualifying in 2019, Ben brings that industry insight with him on every tour, giving guests a perspective that goes well beyond the textbook.

London Never Runs Out of Surprises

Ask Ben what keeps guiding fresh after all these years, and he’ll tell you about a guest from Canada who recently visited London for the tenth time — still finding new things to see. That, for Ben, sums up everything. “There is always something new to discover,” he says — and as a Londoner himself, he knows that feeling firsthand.

A Front-Row Seat to History: The Coronation Rehearsal

Some moments on tour stay with you. Just a month before the Coronation of King Charles III in 2023, Ben was guiding a family along the Mall — the grand road leading up to Buckingham Palace — when they happened upon what appeared to be a full rehearsal for the ceremony. Guards, horses, and full pageantry marching right in front of them. It wasn’t on the itinerary. It was better than anything that could have been.

Ben’s Areas of Expertise

Ben’s guiding is centred around some of London’s most iconic sites: the Tower of London, Tower Bridge, Westminster Abbey, and St Paul’s Cathedral. He also brings specialist knowledge from his time guiding at Premier League football stadiums, making him an excellent choice for guests who want to combine London’s history with its sporting culture.

The Bridge in St James’s Park: Ben’s Favourite Spot

Every guide has a place they love to share. For Ben, it’s the bridge in St James’s Park — a tranquil spot that offers one of the most surprisingly beautiful views in the city. On a clear day, it makes for a photograph you’ll genuinely treasure.

Making a Connection Wherever You’re From

Ben has a gift for finding common ground. No matter where in the world his guests are travelling from, he nearly always finds a thread that connects them — a shared interest, a familiar reference, something that turns a great tour into a genuine conversation. That ability to build a rapport is something guests consistently remember.

Guiding in English

Ben guides in English and is a fluent Spanish speaker — something he hopes to develop further in his guiding career in the future.

Outside of the Tours

When he’s not showing guests around London, Ben enjoys tennis, keeping active at the gym, and spending time with his family.

Ben with happy guests at Tower Bridge

Why should you book a tour with our Blue Badge Guides?

  • All of our Guides are Blue Badge holders, this is Britain’s highest professional tourist-guiding qualification, they are the only external guides able to show you around the most famous attractions.
  • Blue Badge guides are carefully selected for an intensive 2 year course culminating in an extensive series of exams in all aspects of History, Art, Architecture, Contemporary Britain and much more
  • Your time on holiday is precious, let our expert team make it memorable for all the right reasons
  • We pride ourselves on being able to tailor tours to your interest, our guides strive to bring your tour to life, making it enjoyable for all ages